Dancing with the docs is an annual fundraiser supporting patient care and research at The Ottawa Hospital. Based on the TV series Dancing with the Stars, physicians and researchers at the hospital are paired with professional dancers and train hard for months to compete to win the coveted Medicine Ball.
Our photo booth snapped and printed branded photos and guests could share them instantly to Facebook, Twitter and Instagram with our social media kiosk.
Over the course of the evening, hundreds of guests stopped by to take their photo resulting in over 560 printed pictures and tens of thousands of impressions on social media. The Ottawa Hospital Foundation benefited from an increase in brand awareness while guests had a blast with our photo booth.
We were excited to have our services on site for this edition of Dancing with the Docs and hope to see everyone again next year!
Indeed it is – we have noticed that our hashtag printer is more popular than ever!
Quoting a Forbes.com article “The whole scenario is rather ingenious because the technology encourages social media exposure of an event and/or brand while also offering a printed souvenir from the event. The prints, themselves, can even be branded. More importantly this is about technology driving engagement and impressions.”
Our hashtag printer was provided during a month long activation for an event hosted by the German Embassy as part of the Canada 150 celebrations. As one of the title sponsors for the event, Siemens Canada wanted to enhance the experience and provide a social media tie in to further their on-site brand messaging.
Guests visiting the pavilion were invited to post their experience to Twitter and tag it with #siemens150 – by doing so, their photo was automatically displayed on the hashtag printer’s touch screen and users were also automatically entered in a draw to win a drone! The guests could then find their photo, print it and walk away with a great souvenir.
Custom branding was added to the hashtag printer kiosk exterior, branding was included on the physical print outs as well as on the kiosk screens.
One of the many exciting activities organized by Ottawa 2017 was the Stanley Cup® 125th Anniversary Tribute Concert. The show included tales of Stanley Cup glory by six of the 100 Greatest NHL Players in history (Dave Keon, Mike Bossy, Guy Lafleur, Frank Mahovlich, Bernie Parent and Bryan Trottier). Artists like Metric, The Sheepdogs, Bobby Bazini and Kevin Bazinet also rocked the Canadian Tire Centre Place later on that night!
In the main lobby, fans lined up to our booths to photograph themselves with the Stanley Cup and instantly receive their 4×6 print to keep as a great souvenir of the event. Many of them also shared their photo on their social media accounts with our kiosks. Two photo booths paired with two printers each were on site to speed up the process and to ensure that every fan got a chance to get their picture with the Cup.
NHL legends were special guests during the VIP event in another location and they too snapped many pictures with our booth! Ottawa Mayor Jim Watson and the Governor General of Canada, His Excellency the Right Honourable David Johnston, also took part of the celebration!
An exciting evening for hockey fans for sure!
Animated GIF’s have been around for a long time and we’ve decided that it was time to incorporate this fun feature to our photo booths! A series of pictures are taken and our system automatically converts them into an animation which guests can then share with their friends on social media or email. Branding can also be added giving your company or event greater visibility. That’s not all! Once the guests have shared their short clip, a branded print of all the images can also be printed as a takeaway.
This is a truly unique way to engage your guests during your event – everyone will keep sharing on social media and keep talking about this well after the event has passed! You have a unique idea for an animated GIF booth or photo booth? Reach out today to discuss!