Indeed it is – we have noticed that our hashtag printer is more popular than ever!
Quoting a Forbes.com article “The whole scenario is rather ingenious because the technology encourages social media exposure of an event and/or brand while also offering a printed souvenir from the event. The prints, themselves, can even be branded. More importantly this is about technology driving engagement and impressions.”
Our hashtag printer was provided during a month long activation for an event hosted by the German Embassy as part of the Canada 150 celebrations. As one of the title sponsors for the event, Siemens Canada wanted to enhance the experience and provide a social media tie in to further their on-site brand messaging.
Guests visiting the pavilion were invited to post their experience to Twitter and tag it with #siemens150 – by doing so, their photo was automatically displayed on the hashtag printer’s touch screen and users were also automatically entered in a draw to win a drone! The guests could then find their photo, print it and walk away with a great souvenir.
Custom branding was added to the hashtag printer kiosk exterior, branding was included on the physical print outs as well as on the kiosk screens.