Dress up for a good cause! The Loft, in partnership with the Ottawa Regional Cancer Foundation, presented the 2nd Annual Loft Gala on April 30th, 2016 at The Hilton Lac Leamy. The Loft Gala has quickly established itself as one of the most prestigious annual events in the National Capital Region and is a distinguished celebration of fashion, art, culture and live music.
For the second year in a row, we were on site with our photo booth, social media kiosks as well as with our Hashtag Station. To help increase the ‘Wow!’ factor and give more sponsor visibility, we provided the Loft Gala with our complete branding solutions. This meant that all of our equipment, all printed photos, all social media photo shares, all hashtag prints and more were branded for the event!
Immediately after the guests took their picture in front of the media wall, they were uploading their branded photos to Facebook, Twitter and Instagram with our social media kiosks. We even added preprogrammed hashtags and handles to the messages to ensure maximum visibility of the Loft Gala on social media. In the 4 hours of operation that night, we generated a direct initial social media reach of over 30 000 users and over 350 photo activations!
As part of our Event Marketing Solutions package, O-Zone Productions recorded the whole event including ‘before and backstage’ scenes for an upcoming promotional video for the Loft Gala. We can’t wait to see the final product!
We provide fun, innovative and socially engaged event marketing solutions of all kinds. Contact us today to see how we can help you get noticed!