In preparation for prom 2016 and just in time for the dress hunt, Hudson’s Bay, Canada’s iconic department store launched their prom collections for millennial girls. In celebration of this launch, they hosted Prep for Prom at 23 locations nationally on March 5, 2016. There was a prom fashion show modelled by local high school students, cosmetic outposts by MAC, DJ’s playing the best tracks, custom corsages with local florists created on site and of course our photo booth!
To help Hudson’s Bay engage and encourage social conversation we provided our social media kiosk which also complimented the photo booth entertainment. With our kiosk on site, guests shared their digital photos to Facebook, Twitter, Instagram and Email. Besides the digital copy that was shared, fans left with a branded takeaway to remember their time at the event.
Twitter and Instagram were also programmed to automatically add #HBpromsquad and @hudsonsbay to each activation. This gave Hudson’s Bay added visibility on social media and also provided them with an opportunity to directly interact with their guests.
The initial social media reach was close to 10 000 in less than two hours and of course as people keep sharing, liking and commenting on the posts, this number will continue to increase substantially.
We had a great time at Prep for Prom and hope to be part of the event again next year!